Agent Mindset | Page 3

The 7 Habits of Successful Real Estate Agents

Great Habits For Improving Your Buisiness

3D illustration of a compass with needle pointing the text best practice

There are no quick fixes or shortcuts to becoming successful; no such thing as ‘get rich quick’ or overnight successes. Achieving success and establishing a flourishing business comes through a series of goals and steps by which to achieve them. The path to a strong career and business is filled with personal and professional choices,…

Overcome Your Fear of Selling

For too many people, the term ‘salesman’ conjures up clichés of the used car salesman or the 1992 movie about cutthroat salesmen, Glengarry Glen Ross. The principal character, played by Alec Baldwin, advertised a contest among the members of the sales team with the following pitch: “As you all know, first prize is a Cadillac…

Boost Your Real Estate Sales with Improved Interior Photography

A spacious, sunlit living room with modern furniture, large windows, and neutral tones, staged for a real estate listing

Most people scroll through listings quickly, and what catches their attention first is the photos. They won’t stop to read the details if the pictures look dark, messy, or awkward. When that happens, they just move on, and that usually means fewer viewings and the home sitting on the market longer. High-quality interior photos do…

Power of Video Marketing in Real Estate Prospecting

A laptop screen displaying an email inbox with a highlighted message labeled “Video Thumbnail,” showing a suburban home preview image.

Real estate video marketing has become one of the fastest ways for agents to connect with buyers and sellers. A short clip shows the details of a home, highlights the lifestyle of a neighborhood, and lets prospects meet you before they pick up the phone. More people spend time watching videos than reading long posts…

The Marketing Journey: Part 5-Telling Your Story

Father and young daughter reading together in bedroom

In today’s post, we build upon the message from Post 4 of this series which focused on Communication Strategies. Now we are into the mean of the marketing journey and that is: defining your brand idea or, more accurately, your brand story. It might help, however, to revisit the notion of branding, especially as relates…

The Marketing Journey-Part 1: Business Objectives

Businessman looking at a line between a to b painted on a wall

Brand marketing is often a mystery to many small business owners. This is particularly true for real estate agents who seem to believe that “selling harder” is always the answer to success. To be sure, nobody discounts the value of selling harder, using advanced technology such as Vulcan 7 or Espresso Agent to maximize lead generation…

Should You Become A Broker?

So you’ve had your real estate license for a few years. You’ve been successful listing properties and closing transactions and the next logical step seems to become a broker. Or is it? While getting a broker’s license comes with obvious rewards – chiefly, a higher paycheck – it’s not for everyone. Let’s take a look…

Is Your Business Culture Millennial Friendly?

Diverse grouop of people looking at their smart devices

Regardless of the size of your brokerage or real estate team, recruiting must always be a top priority. Even if you don’t have openings today, you may next week and it is critical to be proactive about recruiting in order to have a strong bench to support your business. In today’s post, we are going…