The (Real Estate) Prospector’s Creed

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In January, 1948, gold was discovered in the hills of California. Over the next seven years, more than 300,000 prospectors flocked to California in search of their big opportunity to strike it rich. It is estimated that about half of the prospectors were able to make a modest profit, with a handful truly striking it…

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Give Yourself Something to Talk About

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The term “engagement” has come to define all that is effective about marketing in the social media era. Typically, engagement refers to how people react to the content you put into the social media environment. This covers everything from likes to shares to comments. But, for real estate agents, true engagement has nothing to do…

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Prospecting: 5 Steps to Real Estate Success

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Real Estate Prospecting: Overcoming the Mental Blocks Ask any rookie agent what they dislike most about the job, and odds are most will mention prospecting. But it’s a basic tool of the real estate business and no one becomes – or stays – successful without continuing to prospect. We examine some of the mental blocks…

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Find The Right Lead Gen Strategies For You

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If there’s one aspect of a business that keeps real estate professional awake at night, it’s the constant grind of generating leads, for, without those, we get no new business. But with some solid planning and a few savvy strategies, lead generation shouldn’t be such a stressor. Pick a few of the following tactics, hone…

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A Guide to the Do-Not-Call Registry

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Unwanted sales calls and texts are a common source of frustration for consumers. In fact, they are consistently among the top complaints consumers register with the FCC every year. The National Do-Not-Call Registry aims to protect consumers from these unwanted phone solicitations. While it has been around for over a decade, many still don’t entirely…

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Real Estate Lead Generation Strategies

hands holding a magnet pulling user icons symbolizing lead generation in real estate

Ask any top-producing agent how they stay busy, and you’ll hear the same thing: they never stop generating leads. Referrals are great (and who doesn’t love a warm lead?), but if your calendar depends solely on past clients or friends of friends, you’ll hit a ceiling — or worse, a dry spell. Today’s real estate…

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Lead Generation And The Power of Mindset

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Lead generation excellence separates the good from the great real estate agents. In fact, it’s probably not a stretch to assume that the top 1% of the 1 million plus agents got there because of powerful lead generation habits.   Vulcan 7 has identified a number of intangibles that drive super agents: Great sellers exhibit high…

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