Tips for Success with FSBOs

Anyone who’s been in real estate sales for any time understands that FSBO (For Sale by Owner) can be a significant source of revenue. This is especially true for Vulcan 7 agents, who get the newest FSBO leads loaded onto their desktops daily. UNDERSTANDING THE FSBO MARKET FSBO Facts Worth Knowing According to the NAR:…

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Create a Winning FSBO Information Packet

Creating a Winning FBO Information Packet

For Sale by Owner (FSBO) leads represent a unique opportunity for real estate agents at ANY level of experience. But prospecting FSBO real estate leads requires a more patience and nuanced approach compared, for example, to prospecting real estate expired listing leads. We’ve written extensively about strategies for prospecting FSBO real estate leads, notably: CALLING…

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Calling FSBO Sellers: Discover the Right Questions

calling FSBO sellers

In this post, we review a few essential strategies to use when prospecting For Sale by Owner (FSBOs). Let’s start with a few facts from the National Association of Realtors: It is estimated that FSBOs account for about 8% of all real estate transactions in the U.S. NAR also estimates that the typical FSBO home…

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How to Get Phone Numbers for Cold Calling

How to get phone numbers for cold calling

Today’s post discusses HOW TO GET PHONE NUMBERS FOR COLD CALLING. Regardless of how long you’ve been in the real estate business, the words cold call might be anxiety-producing. That might explain why the vast majority (90%+) of U.S. real estate agents DO NOT prospect for new business via the phone. These agents often rely…

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How To Find Real Estate Leads

How to find real estate leads

HOW TO FIND REAL ESTATE LEADS: OVERVIEW In the highly competitive real estate industry, finding quality leads is the lifeblood of any successful business. Whether you are a seasoned professional, or relatively new to real estate, a consistent funnel of leads is essential to grow your client base, and drive your revenue. However, with the…

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Building Rapport with Clients in Real Estate

Businessman smiling with glasses and arms crossed

One of the biggest challenges or any real estate agent is building rapport with a prospect. It’s estimated that, when engaging a prospect for the first time, a seller has between 10-15 seconds to make a good impression. Or, in other words, to build some initial rapport. What is rapport?  Rapport forms the foundation of…

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FSBO Strategy: The Basics You Need to Know

people looking at floor plans

We’ve devoted much of this month’s blog content to the value of prospecting For Sale by Owner, FSBOs. We’ve covered: How to ask the right questions when talking to a FSBO prospect Putting together a solid FSBO listing packet Today, we’re going to review the basics of FSBO strategy, from both the perspective of an…

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How to Motivate Seller to Find Leads

Prospect computer key enter button

“You can lead a horse to water, but you can’t make it drink.”  12th century proverb No matter how good you are at working REAL ESTATE SELLER LEADS, if you are dealing with a homeowner who is not a MOTIVATED SELLER, you’ll be wasting a lot of time and energy. Of course, as we’ll touch…

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Leverage Your Real Estate Sphere of Influence

Sphere water clouds

Most successful, prospecting-driven agents know the importance of building and maintaining their real estate sphere of influence (SOI). While your SOI may not represent the same level of immediacy or urgency as expired listings or even FSBOs, it does represent a solid foundation for future revenue opportunities. In the broadest sense, your SOI is comprised…

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8 Tips for Success with For Sale by Owners

FSBO house image graphic

Whether you’re a real estate veteran or relatively new to the industry, you probably know that For Sale by Owner (FSBO) listings continue to be an excellent source of revenue. But either way, it’s important to recognize that FSBO prospects require a bit more TLC than the average homeowner.  With that in mind, here are…

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Consider Sending a Video Email to your Sphere

computer screen zoom call with woman in glasses

As we wind down 2021 and set our sites on the great year we’re going to have in 2022, we thought this would be a good time to remind you of the importance of staying connected to those in your sphere of influence (SOI). All top-producing agents understand the importance of nurturing their SOI. These…

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Top Producing Agents Do These 6 Things On a Regular Basis

Business woman with hero shadow

For November, we’re focused on the importance of accountability in building a successful real estate business. In this post, we look at personal accountability as part of the foundation of a production-focused mentality. One thing we know about high-performing real estate agents is that they tend to share a similar quality: they are obsessively PRODUCTION-FOCUSED!…

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These Tips Will Help You Maintain Your Perspective

Sun beam seen through hand

“If you can keep your head when all about you Are losing theirs and blaming it on you, If you can trust yourself when all men doubt you, But make allowance for their doubting too” This famous passage from Rudyard Kipling’s iconic poem “If” was the perfect way to capture our October theme on “mindset”…

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Practice: The Foundation to Success

Archery woman

“Don’t practice until you get it right.  Practice until you can’t get it wrong.” Author unknown Our success as listing agents is highly dependent upon the strength of our skills.  Sellers want a confident, highly knowledgeable agent. How do you become knowledgeable and confident? With practice! Experts recommend scheduling 60 minutes daily, 5 days weekly for skill…

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StoryTellr and the Power of Face-to-Face Connection

Person at computer drinking coffee

As a real estate agent, you understand the importance of staying connected to people. It’s our lifeblood. In particular, you’ve been trained to appreciate the value of building a “sphere of influence” as the foundation of your business. By nurturing your sphere of influence, you create long-term opportunities for both repeat business and, perhaps more…

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4 Steps to Handling an Angry Client

woman meditating in lavender

An important skill to master in real estate, as in life, is dealing with another person’s anger. Angry clients are a fact of life. Sometimes they’re angry for a legitimate reason. Perhaps you were late for a meeting, made a mistake on paperwork or any of myriad things that can go wrong in handling a…

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FSBO: For Sale by Owner… AND Fastest Single Business Opportunity

For sale by owner sign in front of house

With hot markets and rapidly rising home prices, some homeowners are tempted to try selling on their own without the help of a real estate professional.  FSBOs hope to save money and believe they can manage the process.  However, most unrepresented sellers are unaware of the risks, potential problems, and legal protections necessary in a real estate transaction.  Furthermore,…

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