Real Estate Lead Follow Up

Real estate agents work hard. Sometimes, we feel like we toil away, cranking out listing after listing, hammering on closings, all in an effort to reach our financial goals and answer the ‘why’ of our exertions. We’d all like to get maximum return for minimum work and a high net worth client base is one…

Nothing is more important to a successful career than keeping our eye on the prize and retaining focus. But in 2018, there are countless ways by which we can be easily distracted: smartphone apps, 24/7 cable news stations, the finger-in-the-electric socket that is politics, the ability to watch TV on our computers at all hours…

Admit it, seeing the word “failure” in the title of a blog post makes you uncomfortable. Let’s not focus on the negative you might be thinking. That makes sense. After all, many, if not most highly driven and successful professionals operate on the motto made famous in the film Apollo 13: “Failure is not an…

Whether you are a listing agent or buyer’s agent, selling luxury properties or rentals, the time inevitably comes that you must close a deal. There’s no time during the sales process more fraught with the possibility of flop sweat than the close. But, follow our advice and practice these techniques at each stage of the…

Physics and real estate may at first glance appear to lack much in common, but Newton’s Third Law of Motion is something we can all relate to. Formally stated, Newton’s third law says, ‘for every action, there is an equal and opposite reaction,’ but in layman’s terms, that translates to ‘what goes up must come…

In a boom market, real estate sales look like an easy way to generate income: basic licensing classes are packed with eager wannabe agents. How hard can it be to sell a house, right? Anyone who’s been in the industry a while knows that no matter the economy, our business isn’t for the lazy or…

All too often, the words ‘sales’ or ‘salesman’ conjures up images of the stereotypical glad-handing, fast-talking used car salesman, ready to make a quick buck at the expense of the customer. Polls regularly show car and insurance salespeople rank the bottom of lists based on perceived trustworthiness, and some polls show most respondents distrust all…

Peer pressure is a powerful thing. Many of us are willing to hit the snooze alarm and skip our morning exercise ritual – unless we have a friend expecting us to meet him or her. Knowing they await, we heave ourselves up and it’s off to the gym we go. Being connected to someone who…

So you’ve had your real estate license for a few years. You’ve been successful listing properties and closing transactions and the next logical step seems to become a broker. Or is it? While getting a broker’s license comes with obvious rewards – chiefly, a higher paycheck – it’s not for everyone. Let’s take a look…

Regardless of how good you are with the fundamentals (i.e. power dialing, lead generation, customer relationships), it’s critical that you remember the intangibles that keep you balanced and focused. Here are six strategies for maintaining your psychological, emotional and physical emotional equilibrium on the way to closing more deals. 1. YOU ARE WHAT YOU EAT…