Real Estate Lead Follow Up
Be the Best Professional You can Be
Look up the definition of professional and you’ll find the following: “A person engaged or qualified in a profession,” and “relating to or connecting with a profession.” With all due respect to Merriam-Webster’s Dictionary, those phrases don’t tell us much. As a young adult starting in business, the word ‘professional’ may have conjured thoughts of…
Read MoreLeadership: Becoming The Consummate Sales Pro
In today’s post, we take a different look at leadership. Say you’ve been in real estate for years. You’ve come up through the ranks as an affiliate agent, then an agent, and now you are ready to branch out an open your own agency. “At last!” you say to yourself. “No more sales for me!…
Read MoreReal Estate Predictive Analytics & Software
Client Expectations: Managing For Success
As with balancing any other type of personal relationship, real estate agents know that managing client expectations is critical to long-term success. Sellers may expect you to turn their property overnight at an unreasonably high sales price; buyers may think you can find them a home on Day One that has every single quality they…
Read MoreAdapt: Flexibility Instead of Reactivity is Key to Success
To be able to adapt is to recognize that the only thing we can count on in life is change. Markets change and the economy changes. Our colleagues change firms, technology evolves and of course, clients can – and do – change their minds. We often have little to no control over these changes, but…
Read MoreListing Strategies: Best Practices to Consider
Without a listing strategy, we have no business. All your networking, your marketing, your cold-calling, and prospecting is directed toward this goal, for getting a listing is the first step to closing a deal. And, once you nail down a listing, the way you provide service will set the standard for futures ones. With so…
Read MoreHonesty As A Policy: How To Get Real With Clients
Honesty, sharing the brutal truth with clients, isn’t always easy. As real estate professionals, we typically think of ourselves as going above and beyond the minimum requirements to ensure our clients are satisfied, because without happy clients, we have no business. Then this tricky thing called honesty gets in the way. However, suppose that, in…
Read MoreNegotiating: The Essence of Real Estate Success
Negotiating is defined as ‘a discussion aimed at reaching an agreement.’ But, for many agents – particularly those early in their careers – the thought of negotiating across the table with a customer or another agent causes hands to sweat and sleepless nights. One of the reasons is that we are afraid of failure, of…
Read MoreDrive Real Estate Sales Success With Tech Upgrades in 2019
Mid-way through the year is always a good time to reassess the progress of your business, from the success of your real estate sales efforts to staffing needs to your office’s use of technology. Today we address the last of those. With new platforms developing constantly, it’s key for you to know technology is changing…
Read MoreMoving On From Failure
Upping Your Customer Service Game
Habits of Highly Effective Agents
Get Out of Your Rut!
Amp Up Your Prospecting
How AI Is Changing Real Estate
Prospecting For Life
Let’s face it: if you are to have a successful career in real estate, you’ll always be prospecting. Sure, it gets easier as you build a reputation and gain more referrals, but you will never stop seeking out qualified prospects. The start of a new year is the perfect time to examine your habits and…
Read MoreE-Mail Marketing Best Practices
E-mail marketing has become one of the most basic tools in any agent’s tool kit, and while it’s simple to do, it’s not always easy to do it well or even correctly. As with all business practices, there are steps you can take that ensure you don’t run afoul of marketing norms or worse yet,…
Read MoreMarketing During the Holiday Season
The holidays are upon us and though visions of sugarplums may be dancing through heads, you’ve still got to tend to your business: after all, sellers still want to close their deals and buyers need to place for Santa to visit. But, staying relevant and keeping customers focused during one of the busiest and most…
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