Real Estate Prospecting
Power of Video Marketing in Real Estate Prospecting
Real estate video marketing has become one of the fastest ways for agents to connect with buyers and sellers. A short clip shows the details of a home, highlights the lifestyle of a neighborhood, and lets prospects meet you before they pick up the phone. More people spend time watching videos than reading long posts…
Read MoreThe Marketing Journey: Part 6-Putting It Altogether
Now it’s time for the fun stuff! The first five posts in this series were devoted to the stuff to which people pay little or no attention: business goals translated into marketing strategy, translated to communication strategy, translated to your brand idea, or the story you will tell prospects. An important aspect of this journey…
Read MoreThe Marketing Journey: Part 5-Telling Your Story
In today’s post, we build upon the message from Post 4 of this series which focused on Communication Strategies. Now we are into the mean of the marketing journey and that is: defining your brand idea or, more accurately, your brand story. It might help, however, to revisit the notion of branding, especially as relates…
Read MoreThe Marketing Journey: Part 4-Communication Strategies
In our previous post, we discussed the relationship of communication objectives to your overall business goals. We outlined examples of common communication objectives, such as: Create advocates by speaking to someone’s passion Inciting interest in your business Encouraging curiosity about what you have to say We took this a step further by suggesting the types…
Read MoreThe Marketing Journey: Part 3-Communication Objectives
In the first two posts of this 6-part series, we discussed: The importance of setting S.M.A.R.T. business objectives (specific, measurable, actionable, realistic, time-bound) as a prelude to developing a personal brand marketing program. Defining what role marketing will play in the process of achieving your business objectives. With today’s post, we move into communication: what…
Read MoreThe Marketing Journey-Part 1: Business Objectives
Brand marketing is often a mystery to many small business owners. This is particularly true for real estate agents who seem to believe that “selling harder” is always the answer to success. To be sure, nobody discounts the value of selling harder, using advanced technology such as Vulcan 7 or Espresso Agent to maximize lead generation…
Read MoreShould You Become A Broker?
So you’ve had your real estate license for a few years. You’ve been successful listing properties and closing transactions and the next logical step seems to become a broker. Or is it? While getting a broker’s license comes with obvious rewards – chiefly, a higher paycheck – it’s not for everyone. Let’s take a look…
Read MoreIs Your Business Culture Millennial Friendly?
Regardless of the size of your brokerage or real estate team, recruiting must always be a top priority. Even if you don’t have openings today, you may next week and it is critical to be proactive about recruiting in order to have a strong bench to support your business. In today’s post, we are going…
Read MoreReal Estate Prospecting: 5 Tips For A More Effective Website Experience
For top agents, real estate prospecting often begins in the morning, probably working the phones (of course, using leads secured through Vulcan 7!). But one thing that is often dismissed when it comes to a holistic approach to real estate prospecting is the value of your website. In fact, it’s not unusual to hear agents bemoaning…
Read MoreReal Estate Prospecting and Your Value Proposition
Real estate prospecting pits you against the world, every other hungry real estate agent looking to nail down the next prospect and close the next deal. Everybody’s aggressive and promising the moon. Everybody is selling their passion and attention to detail. So, why should the prospect listen to you? What sets you apart from the…
Read MoreLead Generation Success Starts With a Strong Team
Lead generation is the lifeblood of every successful agent. But you may get to the point where more leads are wearing you out if you’re on your own. Maybe you’re experiencing burn-out? If this is the case, maybe it’s time to begin building a team around you. What’s it take to build a strong team?…
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