The Benefits of a Morning Workout

woman running up staircase, blue background wall

Most high-performing real estate agents stick to a routine every day. They might get up very early and take time to meditate or read or just sit quietly before the bustle of the day takes over. Many agents take time for daily affirmations. Role-playing with an accountability partners is another great strategy to start the…

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Start Building Your Real Estate Machine Today

Customers leads prospects suspects stock image

It’s the middle of July. Interest rates are at an all-time low and the prognosis is they will stay that way for the foreseeable future. Hopefully, you’re starting each day, on the phone, calling expireds and FSBOs from Vulcan 7. You’re getting listings and your pending list is growing. And because you’re highly regarded, you…

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The (Real Estate) Prospector’s Creed

man panning for gold black and white photo

In January, 1948, gold was discovered in the hills of California. Over the next seven years, more than 300,000 prospectors flocked to California in search of their big opportunity to strike it rich. It is estimated that about half of the prospectors were able to make a modest profit, with a handful truly striking it…

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Keeping Your Head in the Game

Businessman looking out window

We recently posted about taking the time to do your mid-year business assessment. What are your goals for the year? Are you on track to achieve your goals? If not, what mid-stream adjustments will you need to make. While taking an objective look at your business performance, it might also be a good time to…

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For Rent By Owner Leads Can Be Lucrative

house for rent red sign

We’ve become accustomed to discussing the potential of tapping into FSBOs-those homeowners who are trying to sell their property without the support of a real estate agent.  FSBOs have long-been a lucrative revenue source for savvy agents who know how to leverage their expertise to bring value to these homeowners. Another interesting, and often-overlooked source…

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Prospecting: 5 Steps to Real Estate Success

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Real Estate Prospecting Ask any rookie agent what they dislike most about the job, and odds most will mention prospecting. But, it’s a basic tool of the real estate business and no one becomes – or stays – successful without continuing to prospect. We examine some of the mental blocks that make this part of…

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Be the Best Professional You can Be

business woman on phone smiling

Look up the definition of professional and you’ll find the following: “A person engaged or qualified in a profession,” and “relating to or connecting with a profession.” With all due respect to Merriam-Webster’s Dictionary, those phrases don’t tell us much. As a young adult starting in business, the word ‘professional’ may have conjured thoughts of…

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Leadership: Becoming The Consummate Sales Pro

In today’s post, we take a different look at leadership. Say you’ve been in real estate for years. You’ve come up through the ranks as an affiliate agent, then an agent, and now you are ready to branch out an open your own agency. “At last!”  you say to yourself. “No more sales for me!…

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Adapt: Flexibility Instead of Reactivity is Key to Success

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To be able to adapt is to recognize that the only thing we can count on in life is change. Markets change and the economy changes. Our colleagues change firms, technology evolves and of course, clients can – and do – change their minds. We often have little to no control over these changes, but…

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Listing Strategies: Best Practices to Consider

Beautiful blue house with lovely yard

Without a listing strategy, we have no business. All your networking, your marketing, your cold-calling, and prospecting is directed toward this goal, for getting a listing is the first step to closing a deal. And, once you nail down a listing, the way you provide service will set the standard for futures ones. With so…

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Drive Real Estate Sales Success With Tech Upgrades in 2019

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Mid-way through the year is always a good time to reassess the progress of your business, from the success of your real estate sales efforts to staffing needs to your office’s use of technology. Today we address the last of those. With new platforms developing constantly, it’s key for you to know technology is changing…

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Marketing During the Holiday Season

House lit up with christmas lights

The holidays are upon us and though visions of sugarplums may be dancing through heads, you’ve still got to tend to your business: after all, sellers still want to close their deals and buyers need to place for Santa to visit. But, staying relevant and keeping customers focused during one of the busiest and most…

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Find The Right Lead Gen Strategies For You

Flags hanging in beautiful neighborhood

If there’s one aspect of a business that keeps real estate professional awake at night, it’s the constant grind of generating leads, for, without those, we get no new business. But with some solid planning and a few savvy strategies, lead generation shouldn’t be such a stressor. Pick a few of the following tactics, hone…

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Mythbusters: CRM Systems

Man holding ipad with tech icons floating around

Boy, the things we hear. You wouldn’t believe it – or maybe you would. Customer Relation Management (CRM) systems may be THE most misunderstood tool in any real estate agent’s toolkit. From the mundane – they’re too expensive! – to the weird – conspiracy theory: you’re being spied on! – myths about these super-useful systems…

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A Guide to the Do-Not-Call Registry

No texting image while woman is on phone

Unwanted sales calls and texts are a common source of frustration for consumers. In fact, they are consistently among the top complaints consumers register with the FCC every year. The National Do-Not-Call Registry aims to protect consumers from these unwanted phone solicitations. While it has been around for over a decade, many still don’t entirely…

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How Drones Are Changing Real Estate

Drone helicopter over field

In one of the many ways evolving technology is affecting the real estate industry, the usage of unmanned aircraft systems, or ‘drones,’ is providing brokers and agents with sophisticated tools for marketing properties. The detailed aerial views drones provide are an affordable way to showcase homes, a plus in that MLS statistics show homes with…

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