Prospecting: 5 Steps to Real Estate Success

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Real Estate Prospecting Ask any rookie agent what they dislike most about the job, and odds most will mention prospecting. But, it’s a basic tool of the real estate business and no one becomes – or stays – successful without continuing to prospect. We examine some of the mental blocks that make this part of…

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Real Estate Success: Universal Rules For All Agents

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Just as the universe is governed by rules and laws that dictate how everything is connected, so does the practice of real estate have universal rules for real estate success. There aren’t shortcuts to becoming a top professional in your field. So, in this post, we review some of the general tenets that, if you…

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Make a Splash: Build Your Brand With Social Media

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Gone are the days when prospective home buyers look through the Sunday newspaper classified ads to look for open houses. You already know that a strong social media presence is a necessity in the business. Beyond that, you may find yourself at a loss for how to create the kind of memorable online brand that…

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Real Estate Internet Lead Scripts Are The Key To Success

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Work your scripts. No three words are more apt to elicit groans from real estate agents, but doubtless, every agent in the business started their career with real estate script training. We’re here to tell you those aren’t just for rookie agents.  Even veterans can benefit from reviewing scripts to tighten up presentations. Let’s take…

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Client Expectations: Managing For Success

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As with balancing any other type of personal relationship, real estate agents know that managing client expectations is critical to long-term success. Sellers may expect you to turn their property overnight at an unreasonably high sales price; buyers may think you can find them a home on Day One that has every single quality they…

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Lead Generation: How To Turn Up the Heat in Q2/Q3

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The dog days of summer are upon us with record heat waves throughout the country and for many of us, those ambitious plans of early winter may be melting with the desire to stay in air conditioning with a cold drink. Which makes this a perfect time to revisit your lead generation strategies. But, that’s…

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Mastering Real Estate Negotiation: Essential Strategies for Success

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At the core of every successful real estate transaction is a well-executed real estate negotiation. Whether you’re negotiating with a seller, buyer, or fellow agent, your ability to navigate discussions and find mutually beneficial solutions directly impacts your success. Yet, for many agents—especially those new to the industry—negotiation can feel intimidating. The fear of making…

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