One aspect of real estate that many experienced agents have not yet tapped into (though, they ought to!) is Expired and FSBO listings.This section of the real estate industry can be extremely lucrative as long as you have the right knowledge, tools, and resources to access them. If your New Year’s resolution is to grow…
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Real Estate Prospecting Ask any rookie agent what they dislike most about the job, and odds most will mention prospecting. But, it’s a basic tool of the real estate business and no one becomes – or stays – successful without continuing to prospect. We examine some of the mental blocks that make this part of…
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Just as the universe is governed by rules and laws that dictate how everything is connected, so does the practice of real estate have universal rules for real estate success. There aren’t shortcuts to becoming a top professional in your field. So, in this post, we review some of the general tenets that, if you…
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There’s nothing like the feeling of signing a listing – it never gets old. Even better than that, however, is being able to score multiple listings in a single week. There’s no better way to see a dramatic increase in business, but for many agents, making the jump to more than one listing a week…
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Many a song has been written about time management and, in particular, how much we dislike Mondays. “Every other day of the week is fine, yeah . . . can’t trust that day,” sang the Mamas and the Papas in the 1960s, while the Bangles recorded “Manic Monday” in 1986 about the stress of starting…
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“With self-discipline, most anything is possible,” said Theodore Roosevelt, one of America’s great and arguably most motivational presidents. He had a good point. In fact, there’s a reason a simple Google search of quotes about self-discipline turn up hundreds. By now, we surely know that while talent is a bonus, it’s for nothing if we…
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Let’s set the stage with regard to an overpriced listing. You’re meeting with a client preparing to list their home. You go over the comps, but the client insists on a higher listing price than you are comfortable with. All your training is telling you to stick to your real estate scripts. Years in the…
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Look up the definition of professional and you’ll find the following: “A person engaged or qualified in a profession,” and “relating to or connecting with a profession.” With all due respect to Merriam-Webster’s Dictionary, those phrases don’t tell us much. As a young adult starting in business, the word ‘professional’ may have conjured thoughts of…
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Real Estate Year End Planning A couple of months ago, we addressed the need for solid year end planning. With November here and the holidays around the corner, we take another look at how you plan to finish the year strongly. Real estate is a cyclical business and traditionally, this time of year is a…
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Gone are the days when prospective home buyers look through the Sunday newspaper classified ads to look for open houses. You already know that a strong social media presence is a necessity in the business. Beyond that, you may find yourself at a loss for how to create the kind of memorable online brand that…
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Work your scripts. No three words are more apt to elicit groans from real estate agents, but doubtless, every agent in the business started their career with real estate script training. We’re here to tell you those aren’t just for rookie agents. Even veterans can benefit from reviewing scripts to tighten up presentations. Let’s take…
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There are many specialties within the real estate profession, and while working with high wealth clients in the luxury property market isn’t for everyone, it may be the right fit for you. After all, it’s arguable the same amount of work goes into million-dollar transactions as goes into the sale of a starter home. In…
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We are here to tell you that daily planning is essential to success. Getting up each day and shooting from the hip won’t work. You’ll find yourself in a constant state of disorganization, jumping from one thing to the next. With a few daily planning tips and some practice, you’ll find it easy to begin…
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As kids, many of us likely felt September was more of a fresh beginning than the January New Year. The start of the school year meant new clothes, school supplies, promotion to a higher grade and more opportunities. As a real estate professional, September should still create that same type of sensation as you plan for…
Read MoreIn today’s post, we take a different look at leadership. Say you’ve been in real estate for years. You’ve come up through the ranks as an affiliate agent, then an agent, and now you are ready to branch out an open your own agency. “At last!” you say to yourself. “No more sales for me!…
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In a serious world, humor does a great deal to defuse tense situations and lighten conversations with people we have just met, as demonstrated by countless common phrases referring to it. Laughter is the best medicine, we are often told. A poem by Ella Wheeler Wilcox begins, “Laugh and the world laughs with you; weep…
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As with balancing any other type of personal relationship, real estate agents know that managing client expectations is critical to long-term success. Sellers may expect you to turn their property overnight at an unreasonably high sales price; buyers may think you can find them a home on Day One that has every single quality they…
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