How to Approach an FSBO as a Realtor [with Scripts]

Friendly realtor talking to a homeowner with a property FSBO

Summary To approach an FSBO as a realtor, start by building rapport instead of pushing for the listing. Ask open-ended questions to understand the seller’s goals, listen closely, and offer practical value without putting pressure on the homeowner. Use proven scripts from industry experts to guide the conversation, then follow up consistently so you stay…

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How to Use AI in Real Estate

Real estate agent talking to an AI chatbot at their desk

Summary Real estate agents use AI tools to handle core tasks like writing listing descriptions, building email campaigns, analyzing market trends, and creating social media content. ChatGPT, Claude, Gemini, and Canva work best for generating content, images, or listings. Some industry CRMs now have built-in AI-driven features that deliver up-to-date info on neighborhoods, sellers, and…

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How to Get Phone Numbers for Cold Calling

How to get phone numbers for cold calling

Today’s post discusses HOW TO GET PHONE NUMBERS FOR COLD CALLING. Regardless of how long you’ve been in the real estate business, the words cold call might be anxiety-producing. That might explain why the vast majority (90%+) of U.S. real estate agents DO NOT prospect for new business via the phone. These agents often rely…

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How To Find Real Estate Leads

How to find real estate leads

HOW TO FIND REAL ESTATE LEADS: OVERVIEW In the highly competitive real estate industry, finding quality leads is the lifeblood of any successful business. Whether you are a seasoned professional, or relatively new to real estate, a consistent funnel of leads is essential to grow your client base, and drive your revenue. However, with the…

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Building Rapport with Clients in Real Estate

Businessman smiling with glasses and arms crossed

One of the biggest challenges or any real estate agent is building rapport with a prospect. It’s estimated that, when engaging a prospect for the first time, a seller has between 10-15 seconds to make a good impression. Or, in other words, to build some initial rapport. What is rapport?  Rapport forms the foundation of…

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How To Find Motivated Sellers

Female real estate agent stands in front of homeowners celebrating the sale of their home

Summary To find motivated sellers, focus on leads who have a clear reason to sell quickly, including expireds, FSBOs, pre-foreclosures, properties in need of care, and homeowners going through major life changes. Scouting neighborhoods, networking with attorneys, and watching pricing patterns can help you build out your local pipeline. Working verified online leads with a…

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Consider Sending a Video Email to your Sphere

computer screen zoom call with woman in glasses

As we wind down 2021 and set our sites on the great year we’re going to have in 2022, we thought this would be a good time to remind you of the importance of staying connected to those in your sphere of influence (SOI). All top-producing agents understand the importance of nurturing their SOI. These…

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Top Producing Agents Do These 6 Things On a Regular Basis

Business woman with hero shadow

For November, we’re focused on the importance of accountability in building a successful real estate business. In this post, we look at personal accountability as part of the foundation of a production-focused mentality. One thing we know about high-performing real estate agents is that they tend to share a similar quality: they are obsessively PRODUCTION-FOCUSED!…

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StoryTellr and the Power of Face-to-Face Connection

Person at computer drinking coffee

As a real estate agent, you understand the importance of staying connected to people. It’s our lifeblood. In particular, you’ve been trained to appreciate the value of building a “sphere of influence” as the foundation of your business. By nurturing your sphere of influence, you create long-term opportunities for both repeat business and, perhaps more…

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4 Steps to Handling an Angry Client

woman meditating in lavender

An important skill to master in real estate, as in life, is dealing with another person’s anger. Angry clients are a fact of life. Sometimes they’re angry for a legitimate reason. Perhaps you were late for a meeting, made a mistake on paperwork or any of myriad things that can go wrong in handling a…

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Our 7 Tips for Real Estate Success

Do it now image next to coffee mug

As we’ve often said in this blog, real estate success is not magical. While “selling” might come easier to some, consistent, on-going performance is typically driven by sticking to fundamentals. Following are seven fundamentals that the team at Vulcan 7 has identified for long-term success in real estate: Tip 1: Accountability, focus, and the power…

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What Makes a Successful Agent? Key Real Estate Agent Skills You Need

Female customer service with headset in front of computer

Success in real estate doesn’t happen by accident. It takes dedication, resilience, and a strong mindset. While some top-producing agents seem to have a natural talent for the business, the truth is that real estate agent skills can be learned, practiced, and refined over time. Whether you’re a new agent or an industry veteran, understanding…

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The Importance of Perspective

Woman texting up direction arrows image

Most of us, at one time or another, have used the phrase “that sure puts things in perspective.” Most often, we say this when something unfortunate happens, to someone we know or in the world in general. Whatever the case may be, the situation prompts us to take stock of our lives. Perhaps just ten…

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Essential FSBO Questions

For sale by owner sign in front of house

High-performing agents have long-known the value of prospecting For Sale by Owner (FSBO) homeowners. According to the most recent data from the National Association of Realtors, 8 percent of homes sold in the U.S. are through FSBO. NAR also estimates that the typical FSBO home sold for $217,900, compared to $295,000 for agent-assisted home sales.…

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Start Building Your Real Estate Machine Today

Customers leads prospects suspects stock image

It’s the middle of July. Interest rates are at an all-time low and the prognosis is they will stay that way for the foreseeable future. Hopefully, you’re starting each day, on the phone, calling expireds and FSBOs from Vulcan 7. You’re getting listings and your pending list is growing. And because you’re highly regarded, you…

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The (Real Estate) Prospector’s Creed

man panning for gold black and white photo

In January, 1948, gold was discovered in the hills of California. Over the next seven years, more than 300,000 prospectors flocked to California in search of their big opportunity to strike it rich. It is estimated that about half of the prospectors were able to make a modest profit, with a handful truly striking it…

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