Real Estate Prospecting
Lead Generation: How To Turn Up the Heat in Q2/Q3
The dog days of summer are upon us with record heat waves throughout the country and for many of us, those ambitious plans of early winter may be melting with the desire to stay in air conditioning with a cold drink. Which makes this a perfect time to revisit your lead generation strategies. But, that’s…
Read MoreMastering Real Estate Negotiation: Essential Strategies for Success
At the core of every successful real estate transaction is a well-executed real estate negotiation. Whether you’re negotiating with a seller, buyer, or fellow agent, your ability to navigate discussions and find mutually beneficial solutions directly impacts your success. Yet, for many agents—especially those new to the industry—negotiation can feel intimidating. The fear of making…
Read MoreUpping Your Customer Service Game
The 7 Habits of Successful Real Estate Agents
How AI Is Changing Real Estate
E-Mail Marketing Best Practices
E-mail marketing has become one of the most basic tools in any agent’s tool kit, and while it’s simple to do, it’s not always easy to do it well or even correctly. As with all business practices, there are steps you can take that ensure you don’t run afoul of marketing norms or worse yet,…
Read MoreActive vs. Passive Prospecting
Prospecting is a frequent topic of conversation in the real estate business as every agent is focused on keeping their lead pipeline full. Less talked about than specific means are the different broad strategies and ways to find prospects. Active prospecting refers to some of the traditional tools we think of, including cold calls, referrals,…
Read MoreGenerating Leads Through Social Media
Let’s face it: Facebook is inescapable. Once a cutting-edge social network for the young and hip, it’s now considered a basic must-have for any business, with an estimated two billion monthly users. But, it’s not enough to simply have a page and to get ‘likes’ on it. For those in the real estate industry, Facebook…
Read MoreAligning Lead Generation and Marketing Strategies
When launching a business, we eagerly network the people we already know: our family, personal friends, colleagues from prior career experience. That strategy is a great way to start and works for a long time, but if we wish to continue to grow, it’s not enough. Generating leads is a necessity if we want to…
Read MoreFind The Right Lead Gen Strategies For You
If there’s one aspect of a business that keeps real estate professional awake at night, it’s the constant grind of generating leads, for, without those, we get no new business. But with some solid planning and a few savvy strategies, lead generation shouldn’t be such a stressor. Pick a few of the following tactics, hone…
Read MoreGreat Habits For Improving Your Buisiness
There are no quick fixes or shortcuts to becoming successful; no such thing as ‘get rich quick’ or overnight successes. Achieving success and establishing a flourishing business comes through a series of goals and steps by which to achieve them. The path to a strong career and business is filled with personal and professional choices,…
Read MoreMythbusters: CRM Systems
Boy, the things we hear. You wouldn’t believe it – or maybe you would. Customer Relation Management (CRM) systems may be THE most misunderstood tool in any real estate agent’s toolkit. From the mundane – they’re too expensive! – to the weird – conspiracy theory: you’re being spied on! – myths about these super-useful systems…
Read MoreUsing Technology to Optimize Your Website
These days, having a website for your real estate practice is a no-brainer, as are a few components of it: great photography, fresh content, social media links. And, those are fun items to work on. Who doesn’t enjoy lovely pictures of homes? But for your site to work most effectively, you’ve got to get into…
Read MoreA Guide to the Do-Not-Call Registry
Unwanted sales calls and texts are a common source of frustration for consumers. In fact, they are consistently among the top complaints consumers register with the FCC every year. The National Do-Not-Call Registry aims to protect consumers from these unwanted phone solicitations. While it has been around for over a decade, many still don’t entirely…
Read MoreOvercome Your Fear of Selling
For too many people, the term ‘salesman’ conjures up clichés of the used car salesman or the 1992 movie about cutthroat salesmen, Glengarry Glen Ross. The principal character, played by Alec Baldwin, advertised a contest among the members of the sales team with the following pitch: “As you all know, first prize is a Cadillac…
Read MoreBlogging As A Lead Generation Strategy
Does your real estate agent website include a blog? If you’re like most agents, chances are the answer is yes. Many website platforms today include a blog tab. Of course, if you use WordPress for one of your sites, a blog is instrumental to the design. So, the obvious next question: if you have a…
Read MoreThe Marketing Journey: Part 6-Putting It Altogether
Now it’s time for the fun stuff! The first five posts in this series were devoted to the stuff to which people pay little or no attention: business goals translated into marketing strategy, translated to communication strategy, translated to your brand idea, or the story you will tell prospects. An important aspect of this journey…
Read MoreThe Marketing Journey: Part 5-Telling Your Story
In today’s post, we build upon the message from Post 4 of this series which focused on Communication Strategies. Now we are into the mean of the marketing journey and that is: defining your brand idea or, more accurately, your brand story. It might help, however, to revisit the notion of branding, especially as relates…
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