If you’re lucky enough to be a Vulcan 7 client, you’ll start each morning with the newest (and best) Expired and FSBO leads at your fingertips. In an upcoming post, we’re going to take you through a refresher on “thinking like a FSBO.” But for today, we’re focusing on the unique needs and mindset of…
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One of the biggest challenges or any real estate agent is building rapport with a prospect. It’s estimated that, when engaging a prospect for the first time, a seller has between 10-15 seconds to make a good impression. Or, in other words, to build some initial rapport. What is rapport? Rapport forms the foundation of…
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It’s the middle of July. Interest rates are at an all-time low and the prognosis is they will stay that way for the foreseeable future. Hopefully, you’re starting each day, on the phone, calling expireds and FSBOs from Vulcan 7. You’re getting listings and your pending list is growing. And because you’re highly regarded, you…
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For today’s post, we go back to a special RoadMap show from February of this year. Ren and Carley Hathaway did a free-wheeling refresher course on lead follow-up. It’s impossible to underestimate the value of effective, and persistent lead follow-up. In fact, it is estimated that 70-75% of all listing appointments are set in a…
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One of the goals of this blog is to give you tips on being the best, most productive agent you can be. In today’s post, we’re going to recap Ren Jones’ recent interview with Mike Darda on Vulcan 7’s live, Wednesday afternoon show, RoadMap Mike, who works out of the Coral Gables, Florida area is…
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The term “engagement” has come to define all that is effective about marketing in the social media era. Typically, engagement refers to how people react to the content you put into the social media environment. This covers everything from likes to shares to comments. But, for real estate agents, true engagement has nothing to do…
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If you’re a seasoned real estate pro, and have been reading the Vulcan 7 blog, you know that expired listings can be like manna from heaven. These are the homeowners who’ve tried-and failed-to sell their property. Perhaps it was priced poorly. Or, maybe the agent didn’t do enough to market the property. Or, it’s possible…
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One aspect of real estate that many experienced agents have not yet tapped into (though, they ought to!) is Expired and FSBO listings.This section of the real estate industry can be extremely lucrative as long as you have the right knowledge, tools, and resources to access them. If your New Year’s resolution is to grow…
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We all know curb appeal is essential to marketing properties, and in today’s high-tech age, that doesn’t even mean an in-person look-see. Now, most buyers are reviewing potential homes online and judging whether they want to see a property based on photos, or “pix appeal”. No matter what your property looks like in person, without…
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Real estate prospecting is all about rejection. Rejection is as much a part of sales as cold-calling: even those who excel at real estate prospecting won’t win every client or close every deal. The key to remaining successful is overcoming the negative feelings that go along with rejection and getting back on the proverbial horse. But how?…
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