Instant Zoom!
If you’ve been following this blog, you know our recent posts have all been about better engagement with prospects and your sphere. In large part, our focus on engagement is a response to the fear and confusion many real estate agents have experienced as a result of the COVID-19 lock-down. We’ve repeatedly made the point…
Read MoreGive Yourself Something to Talk About
The term “engagement” has come to define all that is effective about marketing in the social media era. Typically, engagement refers to how people react to the content you put into the social media environment. This covers everything from likes to shares to comments. But, for real estate agents, true engagement has nothing to do…
Read MoreProspecting: 5 Steps to Real Estate Success
Real Estate Prospecting Ask any rookie agent what they dislike most about the job, and odds most will mention prospecting. But, it’s a basic tool of the real estate business and no one becomes – or stays – successful without continuing to prospect. We examine some of the mental blocks that make this part of…
Read MoreReal Estate Success: Universal Rules For All Agents
Just as the universe is governed by rules and laws that dictate how everything is connected, so does the practice of real estate have universal rules for real estate success. There aren’t shortcuts to becoming a top professional in your field. So, in this post, we review some of the general tenets that, if you…
Read MoreMake a Splash: Build Your Brand With Social Media
Gone are the days when prospective home buyers look through the Sunday newspaper classified ads to look for open houses. You already know that a strong social media presence is a necessity in the business. Beyond that, you may find yourself at a loss for how to create the kind of memorable online brand that…
Read MoreReal Estate Internet Lead Scripts Are The Key To Success
Work your scripts. No three words are more apt to elicit groans from real estate agents, but doubtless, every agent in the business started their career with real estate script training. We’re here to tell you those aren’t just for rookie agents. Even veterans can benefit from reviewing scripts to tighten up presentations. Let’s take…
Read MoreReal Estate Predictive Analytics & Software
Client Expectations: Managing For Success
As with balancing any other type of personal relationship, real estate agents know that managing client expectations is critical to long-term success. Sellers may expect you to turn their property overnight at an unreasonably high sales price; buyers may think you can find them a home on Day One that has every single quality they…
Read MoreLead Generation: How To Turn Up the Heat in Q2/Q3
The dog days of summer are upon us with record heat waves throughout the country and for many of us, those ambitious plans of early winter may be melting with the desire to stay in air conditioning with a cold drink. Which makes this a perfect time to revisit your lead generation strategies. But, that’s…
Read MoreMastering Real Estate Negotiation: Essential Strategies for Success
At the core of every successful real estate transaction is a well-executed real estate negotiation. Whether you’re negotiating with a seller, buyer, or fellow agent, your ability to navigate discussions and find mutually beneficial solutions directly impacts your success. Yet, for many agents—especially those new to the industry—negotiation can feel intimidating. The fear of making…
Read MoreReal Estate Productivity: Tips On How You Can Maximize Yours
Upping Your Customer Service Game
The 7 Habits of Successful Real Estate Agents
How AI Is Changing Real Estate
E-Mail Marketing Best Practices
E-mail marketing has become one of the most basic tools in any agent’s tool kit, and while it’s simple to do, it’s not always easy to do it well or even correctly. As with all business practices, there are steps you can take that ensure you don’t run afoul of marketing norms or worse yet,…
Read MoreActive vs. Passive Prospecting
Prospecting is a frequent topic of conversation in the real estate business as every agent is focused on keeping their lead pipeline full. Less talked about than specific means are the different broad strategies and ways to find prospects. Active prospecting refers to some of the traditional tools we think of, including cold calls, referrals,…
Read MoreHow to Create a FSBO Packet For Realtors
FSBO (For Sale By Owner) statistics are probably familiar to you if you’ve been in the real estate business long enough Nearly 9 out of 10 homeowners fail when trying to sell their own home. Wanting to pocket the commission, they go into the process thinking a sign in the front yard is all it…
Read MoreGenerating Leads Through Social Media
Let’s face it: Facebook is inescapable. Once a cutting-edge social network for the young and hip, it’s now considered a basic must-have for any business, with an estimated two billion monthly users. But, it’s not enough to simply have a page and to get ‘likes’ on it. For those in the real estate industry, Facebook…
Read More