Real Estate Prospecting
Our 7 Tips for Real Estate Success
As we’ve often said in this blog, real estate success is not magical. While “selling” might come easier to some, consistent, on-going performance is typically driven by sticking to fundamentals. Following are seven fundamentals that the team at Vulcan 7 has identified for long-term success in real estate: Tip 1: Accountability, focus, and the power…
Read MoreWhat Makes a Successful Agent? Key Real Estate Agent Skills You Need
Success in real estate doesn’t happen by accident. It takes dedication, resilience, and a strong mindset. While some top-producing agents seem to have a natural talent for the business, the truth is that real estate agent skills can be learned, practiced, and refined over time. Whether you’re a new agent or an industry veteran, understanding…
Read MoreHow to Power Through Rejection
If you are an active phone-prospector, you are likely to hear NO often, perhaps as much as 9 out of every 10 conversations you have with prospects. It’s life in real estate sales, especially for those who play at the top of their game. But the key to success in this business is to learn…
Read MoreThe Importance of Perspective
Most of us, at one time or another, have used the phrase “that sure puts things in perspective.” Most often, we say this when something unfortunate happens, to someone we know or in the world in general. Whatever the case may be, the situation prompts us to take stock of our lives. Perhaps just ten…
Read MoreCan You Make an Offer on a Pre-Foreclosure Home?
Earlier this year, Vulcan 7 added a Pre-Foreclosure leads database to its expanding menu of real estate prospecting tools. For those of you unfamiliar with the foreclosure process, there are five general phases (NOTE: Agents need to learn the specific statutes on foreclosure in their state): PHASE 1: Payment Default-arises when a borrower fails to…
Read MoreHow To Prepare For The Biggest Expired Listing Day Of The Year With Vulcan7
Note: As you gear up for 2021, we thought it might be helpful to share this post originally published in December, 2019. One aspect of real estate that many experienced agents have not yet tapped into (though, they ought to!) is Expired and FSBO listings.This section of the real estate industry can be extremely lucrative…
Read MoreEnd the Year with a Video Email to your Sphere
Several weeks ago, we wrote about upping your prospecting game in November and December. This is typically a period many people (real estate agents and homeowners alike) dismiss as a terrible time to sell a home. Of course, this is hardly been a typical year. And that post highlighted a number of reasons why this…
Read More7 Tips for Real Estate Success
Vulcan 7 recently shared seven tips for success in the real estate business. We thought we’d reproduce them for readers of our blog: Accountability: As we continuously remind readers of this blog, prospecting is the key to achieving your goals. To that end, regular, systematic lead generation with accurate data on expireds and FSBO “now”…
Read MoreOvercoming Call Reluctance: Part 1
If you watch Vulcan 7’s weekly video series, “Roadmap-How to Take 3 Listings a Week,” you know there are two primary characteristics that define top-performing agents: They focus on listings as their primary source of revenue-generation They are almost obsessive about their morning routines, almost all of which are anchored by dedicated phone-prospecting time. In…
Read MoreStart Building Your Real Estate Machine Today
It’s the middle of July. Interest rates are at an all-time low and the prognosis is they will stay that way for the foreseeable future. Hopefully, you’re starting each day, on the phone, calling expireds and FSBOs from Vulcan 7. You’re getting listings and your pending list is growing. And because you’re highly regarded, you…
Read MoreThe (Real Estate) Prospector’s Creed
In January, 1948, gold was discovered in the hills of California. Over the next seven years, more than 300,000 prospectors flocked to California in search of their big opportunity to strike it rich. It is estimated that about half of the prospectors were able to make a modest profit, with a handful truly striking it…
Read MoreInstant Zoom!
If you’ve been following this blog, you know our recent posts have all been about better engagement with prospects and your sphere. In large part, our focus on engagement is a response to the fear and confusion many real estate agents have experienced as a result of the COVID-19 lock-down. We’ve repeatedly made the point…
Read MoreGive Yourself Something to Talk About
The term “engagement” has come to define all that is effective about marketing in the social media era. Typically, engagement refers to how people react to the content you put into the social media environment. This covers everything from likes to shares to comments. But, for real estate agents, true engagement has nothing to do…
Read MoreProspecting: 5 Steps to Real Estate Success
Real Estate Prospecting Ask any rookie agent what they dislike most about the job, and odds most will mention prospecting. But, it’s a basic tool of the real estate business and no one becomes – or stays – successful without continuing to prospect. We examine some of the mental blocks that make this part of…
Read MoreReal Estate Success: Universal Rules For All Agents
Just as the universe is governed by rules and laws that dictate how everything is connected, so does the practice of real estate have universal rules for real estate success. There aren’t shortcuts to becoming a top professional in your field. So, in this post, we review some of the general tenets that, if you…
Read MoreMake a Splash: Build Your Brand With Social Media
Gone are the days when prospective home buyers look through the Sunday newspaper classified ads to look for open houses. You already know that a strong social media presence is a necessity in the business. Beyond that, you may find yourself at a loss for how to create the kind of memorable online brand that…
Read MoreReal Estate Predictive Analytics & Software
Client Expectations: Managing For Success
As with balancing any other type of personal relationship, real estate agents know that managing client expectations is critical to long-term success. Sellers may expect you to turn their property overnight at an unreasonably high sales price; buyers may think you can find them a home on Day One that has every single quality they…
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