Archive for 2020
The (Real Estate) Prospector’s Creed
In January, 1948, gold was discovered in the hills of California. Over the next seven years, more than 300,000 prospectors flocked to California in search of their big opportunity to strike it rich. It is estimated that about half of the prospectors were able to make a modest profit, with a handful truly striking it…
Read MoreIt’s Time to Up Your Lead Follow-Up Game
For today’s post, we go back to a special RoadMap show from February of this year. Ren and Carley Hathaway did a free-wheeling refresher course on lead follow-up. It’s impossible to underestimate the value of effective, and persistent lead follow-up. In fact, it is estimated that 70-75% of all listing appointments are set in a…
Read MoreKeeping Your Head in the Game
We recently posted about taking the time to do your mid-year business assessment. What are your goals for the year? Are you on track to achieve your goals? If not, what mid-stream adjustments will you need to make. While taking an objective look at your business performance, it might also be a good time to…
Read MoreTime Management Strategies for Success
William Penn said: “Time is what we want most, but what we use worst.” One might imagine what Mr. Penn would think if he were alive today,. We are consumed by time-sucking diversions that play havoc on our focus and attention span. Have you ever found yourself stressed and frustrated, saying: “There just aren’t enough…
Read MoreAvoid Listing Presentation Pitfalls
You’re been sticking to your routine, working the phones every morning, and getting your fair share of rejections. Then, something clicks and you’ve connected with a prospect who is ready to take the relationship to the next level: a listing meeting. You schedule the meeting and then do your prep work. You show up, fresh…
Read MoreMid-Year Status: Are You Halfway (Or Better) To Your 2020 Goal
If you’re like most successful agents, you started 2020 with a plan. You set clear business goals, focused on the number of transactions you wanted to secure over the course of the year. Accordingly, you may have worked back from that goal: how many daily calls would you need to make to get to the…
Read MoreThe Benefits of Taking a Mental Health Day
You are a successful, highly-motivated, internally-driven real estate agent. You stick to your daily routine that has been the foundation for your success: up early, perhaps role-playing, prospecting new expired leads with your Vulcan 7 CRM and dialer. But in recent months, you’ve taken up your intensity a few notches. Perhaps you’ve been reading too…
Read MoreWorking Remotely: Use Your Time Wisely
Under the best of circumstances, many business professionals struggle with time management. Our life has so many distractions, and our attention is being stretched in myriad ways: social media, emails, texts, maybe even sneaking a quick game of Candy Crush. But with COVID-19 impacting practically every aspect of our personal and professional lives, we are…
Read MoreInstant Zoom!
If you’ve been following this blog, you know our recent posts have all been about better engagement with prospects and your sphere. In large part, our focus on engagement is a response to the fear and confusion many real estate agents have experienced as a result of the COVID-19 lock-down. We’ve repeatedly made the point…
Read More15 Hot Minutes
One of the goals of this blog is to give you tips on being the best, most productive agent you can be. In today’s post, we’re going to recap Ren Jones’ recent interview with Mike Darda on Vulcan 7’s live, Wednesday afternoon show, RoadMap Mike, who works out of the Coral Gables, Florida area is…
Read MoreGive Yourself Something to Talk About
The term “engagement” has come to define all that is effective about marketing in the social media era. Typically, engagement refers to how people react to the content you put into the social media environment. This covers everything from likes to shares to comments. But, for real estate agents, true engagement has nothing to do…
Read MoreThe Truth Will Set You FREE…and Help Drive Your Business
This post was written a number of weeks ago, but set aside as we all started to focus on how COVID-19 was turning things upside down. We decided to dust it off and post it because it seems as if many people are using this time at home for a certain amount of self-reflection. Perhaps,…
Read MoreKeep Calm and Carry On
Coffee mugs, posters and t-shirts emblazoned with the phrase “Keep Calm and Carry On” have become popular in recent years. The origin of the phrase comes from a British motivational poster designed in 1939 to boost morale of the people of England preparing for a world war. While drily evocative of the British reputation for…
Read MoreYes, You Can Thrive During These Challenging Times
The spring real estate market is here. Of course, because of the coronavirus, it will be unlike any spring real estate market any of us as every known. But, make no mistake: it’s here. Which leads to the obvious question: what will you do to thrive, to set yourself apart from every other agent in…
Read MorePacing for the Long Haul
“It’s a marathon, not a sprint,’ is surely one of the most overused axioms in today’s business environment, but it makes sense. Anyone who has run a marathon knows that if you train too much early, you risk burnout and injury that keeps you from crossing the finish line or even starting the race. On…
Read MorePreparing to Prospect
You already know there’s no success in our business without prospecting. Whether you are a novice or veteran, you’ll never stop, although hopefully your leads will begin to be primarily from referrals and less from cold calls. Prospecting is something you’re going to be doing every day, so you’ll need to prepare for it, to…
Read MoreBecoming a Leader
Contrary to what you may always have been led to believe, leadership skills aren’t inborn. Some people may carry themselves with authority, but it’s always possible to learn how to lead. These are useful skills to have. You may not want to run your own brokerage one day, but the ability to present as an…
Read MoreLet Go Your Ego
There’s nothing inherently wrong with ego: We all have one and, in many cases, it serves to as self-protection and even a mechanism for success. But ego run amok is an ugly thing and works to create just the opposite of success. The difference lies in what is healthy self-esteem and what is unhealthy ego.…
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